Our Services

Aflink 360 – Content Creation Department
Comprehensive, data‑driven storytelling that engages audiences and drives business growth.

 

Social Media Management & Media Buying

Objective: Build, grow, and monetize your brand’s presence across social channels by combining strategic content curation, community engagement, and targeted ad spend.

Service Components

1. Channel Strategy & Audit

   • Competitive benchmarking and audience analysis

   • Platform selection (Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube)

   • Voice and style guidelines tailored to your brand

2. Content Planning & Scheduling

   • Monthly editorial calendars with thematic pillars

   • Post formats: Static graphics, carousels, short‑form video, Stories/Reels, live streams

   • Hashtag research and SEO‑optimized copywriting

3. Community Management

   • Daily monitoring of comments, DMs, and mentions

   • Proactive engagement: Q&A sessions, polls, user‑generated content boosts

   • Reputation management: Rapid response to feedback and crisis support

4. Media Buying & Paid Campaigns

   • Audience targeting: Demographics, interests, behaviors, lookalikes

   • Budget allocation across prospecting, retargeting, and loyalty segments

   • Creative A/B tests (copy, imagery, video) to maximize ROI

   • Weekly performance reports with actionable optimization insights

Deliverables

• Quarterly social media strategy deck

• Monthly performance dashboards (reach, engagement, CPC, CPA)

• Folder of on‑brand assets (templates, guidelines, master creatives)

 

Customer & Product Perception Surveys

Objective: Unearth deep insights into how customers perceive your products and brand—informing messaging, positioning, and product development.

Service Components

1. Survey Design & Methodology

   • Goals definition (awareness, usage, satisfaction, loyalty)

   • Question typologies: Likert scales, semantic differentials, open‑ended responses

   • Sampling plan: Target demographics, sample size, data quality checks

2. Data Collection & Incentives

   • Online panel invitations, embedded pop‑up surveys on web/app

   • Email outreach and social‑media‑driven survey boosts

   • Incentive management (vouchers, giveaways, points)

3. Analysis & Reporting

   • Quantitative analysis: Cross‑tabs, significance testing, NPS calculation

   • Qualitative coding of open comments (thematic insights)

   • Persona and journey‑map overlays to contextualize perceptions

4. Actionable Recommendations

   • Messaging tweaks for stronger emotional resonance

   • Product feature prioritization based on customer‑reported value

   • Go‑to‑market and repositioning strategies

Deliverables

• Comprehensive survey report (PDF) with executive summary

• Interactive dashboard of key metrics

• Presentation workshop to align stakeholders on findings

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End‑to‑End Content Creation

Objective: Tell your brand’s story through high‑quality, multi‑format content that educates, entertains, and converts.

Service Components

1. Strategic Concepting

   • Ideation workshops anchored in brand positioning and audience insights

   • Content pillars aligned with funnel stages: Awareness, Consideration, Decision

2. Production Services

   • Design: Infographics, illustrations, motion graphics

   • Photography: Product shoots, lifestyle imagery, on‑location shoots

   • Video: Scriptwriting, storyboarding, filming (interviews, demos), editing

   • Copywriting: Blogs, whitepapers, newsletters, ad copy, SEO articles

3. Localization & Accessibility

   • Translation and adaptation for Kinyarwanda, Swahili, and English markets

   • Closed‑captioning, alt‑text, and readability checks for inclusivity

4. Content Distribution & Repurposing

   • Format‑shifting: Long‑form video → short‑form reels; whitepaper insights → social infographics

   • Syndication across owned channels, partner networks, and industry publications

Deliverables

• Branded content playbook (voice, tone, style guide)

• Batch deliveries of assets:

  • Monthly video episodes (2–4 pieces)

  • Biweekly blog posts or thought‑leadership articles

  • Weekly social media asset packages

• Rights‑managed archive of all raw and final assets

 

Why Partner with Aflink 360?

• Integrated Expertise: From research and strategy to media buying and creative production, we offer end‑to‑end capabilities under one roof.

• Data‑First Approach: Every creative decision is backed by audience insights, performance metrics, and continuous optimization.

• Scalable Solutions: Whether you’re a nimble startup or an established enterprise, our modular services grow with your needs.

• Local Insights, Global Standards: Deep understanding of the Rwandan market fused with international best practices.

Let’s craft stories that resonate and campaigns that convert.
Contact the Aflink 360 Content Creation Department to schedule your discovery call and begin transforming your brand’s digital impact.